Michael Moore is soliciting home videos from folks about their health care horror stories and collecting them together on his Sicko YouTube Group. He plans to take these videos to Congress as part of a lobbying effort for universal health care. There are already a couple of dozen videos posted and I imagine there will be thousands of these painful stories uploaded by the time Sicko is actually in the theaters.
I'm intrigued by this use of YouTube on both the viral marketing and viral activism fronts. We tell these stories to each other so often, people may find a powerful sense of solidarity in sharing what they so often experience as private, individual tragedies in this very public, collective way.
“If we have learned anything with the Sandusky scandal at Penn State, we have learned that those with expertise in coaching or teaching or research or in university administration are often not equipped to handle the intricacies of a criminal investigation. We have learned that facing an issue head on, regardless of the potential for negative publicity, and letting the proper authorities handle it, will protect both the individuals and the university.”